Summary
Renoon is the first app globally that empowers consumers to realize their sustainable lifestyle and values when shopping fashion by combining the offering from multiple websites at once and assessing sustainability at the product level.
Renoon’s proprietary algorithm can process millions of fashion items and assign sustainability attributes to them. As such, Renoon functions as a direct-to-consumer destination and educational tool, as well as B2B company, supporting data-driven decisions and communication that places sustainability at the core.
The growing database of brand’s responsibility focuses on bringing transparency in the industry and allows users to be guided, as well as educated, in a new value-based, personalized experience.
Founded in February 2020 in Amsterdam, Renoon is backed by industry veterans, like the ex CIO Gucci, ex CTO Y-Nap, ex MD Spotify Southern Europe and is part of the Ellen MacArthur Foundation community.
In less than a year from starting the company, the team has been internationally recognized by WWD, FashionUnited, Vogue Business, DutchNews, Forbes Under 30 and is among the 70 top change makers in Europe for 2020 according to Sifted from Financial Times.
The team believes the protection of our environment and life on Earth is everyone’s responsibility; the work of smaller groups of scientists and innovators needs a collective and distributed network of people fueling the transformation.