Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

WHAT IS A CIRCULAR FASHION SYSTEM

Today’s linear “take, make, dispose” economic model is reaching its limits, and natural resources are becoming increasingly scarce, threatening the growth of the fashion industry.

A circular system restores and regenerates materials, in addition to providing opportunities to reduce environmental pressures and ease demand on natural resources while securing future supply and capturing the value of a product to the greatest extent possible.

The public is becoming increasingly aware of the environmental impacts of the fashion industry. Consumers expect the industry to address issues related to production, such as extensive water usage, toxic chemicals and garments accumulating in landfills. Implementing circularity offers an opportunity to evaluate and improve current business models as much as it provides a unique opportunity to create a close relationship with consumers.

An essential part of creating a circular fashion system is to set up collection systems, integrate circular design and consider how to manage end-of-use of garments. This can happen through practices that extend usage, for example resale, or through recycling worn out garments and incorporating recycled post-consumer fibres into the production of new garments.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Primark is a Supporting Partner of the Circular Fashion Partnership, a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products. Below we learn how the partnership has made an impact at Primark.

The importance of a circular fashion system for Primark

 

For Primark, a circular fashion ecosystem (aka circularity) is where materials and products are kept in use for longer – put simply, reducing, reusing, and recycling materials. Becoming a more circular business is a key part of the Primark Cares sustainability strategy – the company has committed to making clothes that will last longer, are designed to be recycled, and are made from recycled fibres or more sustainably sourced materials. This is about minimising – and, ultimately, removing – waste in textiles at the start and end of a garment’s life. Primark has been working hard to become a more sustainable business for over a decade but its Primark Cares strategy – launched last year – accelerated this. The organisation has set itself ambitious commitments to change its business model. This includes changing the way Primark makes and sources its products, with a big focus on circularity.

Primark recently appointed a Circular Product Lead to manage this work internally and has begun to train its denim and jersey buying teams, in addition to suppliers, in circular design principles. The brand also views circularity as an enabler to reduce its impact on the planet as an industry and to support Primark’s commitment to halve its carbon footprint by 2030. Over time, Primark hopes to move to a closed loop system, turning old clothes into new, allowing it to increase its use of recycled materials. However, the organisation recognises that the technology to do this is still in its infancy. Nonetheless, Primark is doing what it can to test new innovations, build new partnerships and lead change. This can’t happen overnight, but as the industry evolves and new innovation scales, Primark intends to evolve with it.

Barriers to scaling effective circular systems

Primark recognises that circularity requires a change in mindset and that everyone in the supply chain has the responsibility to change their habits. Like any initiative which requires a change in process or operation, it takes time to implement. With the Circular Fashion Partnership, Primark is engaging with parts of the supply chain that historically it may not have had relationships with, like waste handlers and recyclers. Getting to know how they work has been truly insightful for the organisation and has provided a deeper understanding that the industry must work together to make the change that is required.

To scale effective circular systems, Primark reiterates the need for collaboration. Brands, manufacturers, waste handlers and recyclers need to agree on issues such as waste traceability and output quality – both of which are key to scaling effective circular systems. However, Primark is a large company and the small changes it makes can deliver a huge impact. Therefore, the organisation is committed to utilising Primark’s scale to help deliver change in this space.

Primark’s Circular Fashion Partnership Activities

The Circular Fashion Partnership, led by Global Fashion Agenda, has given Primark the opportunity to explore how it can close the loop, working with some of its suppliers to reframe what it would traditionally have described as ‘waste’ as a new resource instead. The Reverse Resources team have been integral to the Partnership, supporting Primark’s suppliers to segregate their post-industrial textile waste, by colour and composition, so that their textile waste can be matched with a recycler to make new fibres.

When Primark joined the partnership in 2021, it wanted to learn more about the waste infrastructure in Bangladesh and take the learnings to support its ambitions around the Primark Cares strategy and the work it can do with suppliers in this space. Primark worked with three of its suppliers to start this journey and by working together, identified a few key impacts, including:

Better Handling: waste management practices in Primark’s suppliers’ factories improved.

Waste Segregation: waste segregation plays a major role in this project and these factories are now segregating the textile waste according to colour and composition, keeping the textile waste scraps separate from other waste.

Waste Storage: the factories are now storing the textile waste in separate storage areas to avoid contamination. 

Record Keeping: the factories are encouraged to keep an accurate record of waste generation, waste composition, colours etc. and the percentage of waste supplied for recycling. They provide all of this data in the Reverse Resources platform.

Traceability: there is complete traceability of waste through the Reverse Resources platform.

Transparency: the factories can identify which recyclers can process their textile waste.

Recycling: one factory has already shipped around 40 tonnes of textile waste, which is 22% of their total waste.

Advance Payment: in this project, factories get the waste value equal to the market value.

Primark’s established environmental sustainability team continue to work with its suppliers on the ground to implement these practices and the organisation is identifying ways to apply these learnings in other sourcing countries.

Nicole Morarescu Materials & Circularity Manager, Primark
"A huge THANK YOU to Global Fashion Agenda for convening a number of cross-sectoral stakeholders to bring this partnership to life, addressing some very difficult challenges which we cannot answer alone. This partnership has been a true representation of collaboration and impact. We look forward to continuing this work with Global Fashion Agenda, Reverse Resources and our suppliers."

About Primark

Primark is a leading international clothing retailer employing more than 70,000 colleagues in 14 countries – and growing. Affordability has always been at the heart of Primark. Its vision now is to make more sustainable fashion affordable for everyone. Primark is focused on giving its clothing a longer life, protecting life on the planet, and improving the lives of the people who make its clothes. That’s why Primark has set out to change the way its clothes are made with the Primark Cares strategy, a wide-reaching programme of commitments that Primark is working to achieve by 2030.

Primark is one of Global Fashion Agenda’s Supporting Partners for the Circular Fashion Partnership. Read more about the Circular Fashion Partnership and its various partners here

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Benetton Group is a Supporting Partner of the Circular Fashion Partnership, a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products. Below we learn how the partnership has made an impact at Benetton Group.

The importance of a circular fashion system for Benetton Group

 

The opening sentence of Benetton Group’s manifesto is ‘Fashion is not everything’ – the company believes in more than just designing clothes, but also in a future that is sustainable, circular and regenerative.

Following this philosophy, Benetton Group has embraced different systemic initiatives aimed at a significant shift from a linear to a circular business model. It has introduced a strategy, as opposed to a single project, as it recognises that reaching this objective requires a structured approach rather than an occasional effort. The company has involved its stakeholders, instead of proceeding alone, based on the belief that all actors, from suppliers to final consumers, should contribute to make change happen.

Circularity, recycling and designing for durability are the Northern star in Benetton Group’s journey. It has adopted a strategic and pragmatic approach, leveraging on the skills and competences of its team and applying a new circular vision to its business, suppliers’ conduct and consumers’ habits. At the core of the company’s holistic strategy is its commitment to long-term sustainability.

This approach requires a shift in the way the company designs clothes – intentionally prioritising mono-material products that it finds to be more easily recyclable with the current state of technology. Regarding materials selection, Benetton has increased the recycled content of its products whilst maintaining a strong commitment towards the adoption of natural fibres.

Benetton Group’s B-long project is an investment in the durability of its products – ensuring they meet the highest quality manufacturing standard. The company engages with its consumers through B-care, an initiative aimed at teaching citizens how to take care of their clothes, so that they can last longer.

Benetton Group’s Circular Fashion Partnership Activities

Benetton Group is a partner of the Circular Fashion Partnership, supporting the development of textile recycling in Bangladesh, using waste from production processes to make new products. Whilst the company recognises that key barriers exist, such as scaling suitable technologies to recycle polyfibre materials, the availability of adequate waste recycling vendors and the lack of concrete policies, Benetton Group believes that we need to start reimagining the entire production process in order to recognise the value of textile waste.

The Circular Fashion Partnership facilitates commercial and circular collaborations between textile industries, fashion brands and recycling experts in Bangladesh, with a goal to generate economic value in the country by boosting the market for recycled fibres. In 2021, some of Benetton Group’s suppliers joined the initiative and, after training, began collecting cotton production waste for subsequent re-sale and recycling.

Nicoletta Sartori Head of Sustainability, Benetton Group
"Working towards a circular fashion system is rooted in our history. Our commitment to using high-quality, mono-fibre garments has been a pillar of our strategy since the beginning of Benetton’s entrepreneurial history. In the past we were also among the first companies to test new strategies to extend a product’s life-cycle, such as a collection service for second-hand garments, back in the Nineties. Today, we apply the same philosophy to the challenges that our industry is currently facing, as proud members of the Circular Fashion Partnership."

About Benetton Group

Benetton Group is a world-renowned fashion company, present in the most important markets globally with a network of about 4000 stores. Benetton prides itself on being a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

Benetton Group is one of Global Fashion Agenda’s Supporting Partners for the Circular Fashion Partnership. Read more about the Circular Fashion Partnership and its various partners here

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Usha Yarns Limited is a Supporting Partner of the Circular Fashion Partnership, a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products. Below we learn how the partnership has made an impact at Usha Yarns.

The importance of a circular fashion system for Usha Yarns

 

According to Usha Yarns, circular fashion is the only way out of the complex web of resource scarcity, landfills, pollution and plastic waste in this age of increasing global prosperity and fast fashion. As the importance and acceptance of recycling grows in the fashion industry, the company finds itself very much centre stage in the think of the action.

Barriers to scaling effective circular systems

For Usha Yarns, it is clear that scaling effective circular systems cannot be achieved without collaboration and alliances. Today, it recognises the desperate need for a much deeper collaboration between all stakeholders. According to the company, The Circular Fashion Partnership creates the groundwork for kickstarting and accelerating the cooperation between stakeholders in order to achieve the goals of a circular textile value chain.

Usha Yarns’ Circular Fashion Partnership Activities

As the demand for recycled textile materials grows, Usha Yarns has perfected its products and has furthermore embarked upon scaling up. It has initiated a circular partnership programme to connect with local garment producers and brands to support with the recycling and traceability of their waste.

Anurag Gupta Managing Director, Usha Yarns Limited
"We are thrilled to be part of Circular Fashion Partnership journey with immense opportunity of knowledge sharing, collaboration and learning provided to us by way of engaging with many brands and manufacturers seeking circularity solutions."

The Circular Fashion Partnership has given Usha Yarns a platform to network with brands, manufacturers and solution providers to collaborate and work together in a global space to overcome the challenges of transitioning to a circular economy.

About Usha Yarns

Usha Yarns Limited has a legacy of more than two decades in learning, developing and producing recycled textiles. Today, the company has three spinning plants in operation spread across 20 acres within the proximity of Chandigarh. The plants are modern and equipped with the best recycling technology driven by trusted brands like Rieter, Truetzschler, Oerlikon and Schlafhorst. The company has a monthly capacity to produce more than 1,000 tonnes of regenerated yarns in different solid and mélange colours, certified by Global Recycling Standards (GRS). The products are thoroughly examined on each quality parameter of global standards to ensure the complete satisfaction of customers. The company is an emerging brand in circular textiles, known for offering unique values like 100 per cent recycled content, big lot sizes, traceability, no colour variations and fine quality for both hosiery and woven applications which sets it apart from competitors

 

Usha Yarns is one of Global Fashion Agenda’s Supporting Partners for the Circular Fashion Partnership. Read more about the Circular Fashion Partnership and its various partners here

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

C&A is a Supporting Partner of the Circular Fashion Partnership, a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products. Below we learn how the Circular Fashion Partnership has made an impact at C&A.

The importance of a circular fashion system for C&A

 

C&A’s vision is one of a restorative circular economy where nothing is wasted in the creation or disposal of clothing. The company believes that a circular fashion system presents an opportunity for the industry to re-invent itself and right its wrongs: using materials that are safe, renewable and restorative, focusing on physical and emotional product durability and ultimately closing the loop on textile-to-textile recycling. For C&A, a circular fashion system presents the opportunity to eliminate the concept of waste entirely.

Martha Willis Senior Manager, Sustainable Materials and Circular Innovation, C&A
"At C&A, we’re committed to connecting 7/10 products to a principle of circularity by 2028, including those made from recycled materials. The Circular Fashion Partnership is enabling us to establish a flow of high-quality recycled materials in our products and giving us the opportunity to collaborate across the supply chain to tackle barriers that still exist in circular systems."

Barriers to scaling effective circular systems

The team at C&A understand that a circular flow of materials is a key principle of the circular economy, yet they recognise significant technical barriers that exist in textile-to-textile recycling. In turn the company believes that we need investment in innovative solutions to accelerate recycling processes that preserve fibre quality, alongside establishing transparent high-quality waste flows. For C&A, policy is an important lever here, to present the concept of waste as a valuable resource and to support the development of infrastructure for the trading and recycling of waste.

Moreover, the company has identified the urgent need for mindset shifts in order to transition away from embedded industry practices that don’t support a circular economy. For C&A, increased collaboration and transparency along the entire value chain is a must.

C&A’s Circular Fashion Partnership Activities

By 2028, C&A is committed to connecting 7 out of 10 of its products to principles of circularity. Alongside circular product design and new business models, a key pillar of this goal is to focus on scaling high quality recycled materials within its supply chain. During the first phase of the Circular Fashion Partnership, C&A piloted the Reverse Resources platform with key suppliers in Bangladesh to trace clipping waste from garment manufacturing to recycling partners. The company is now in the second phase of the Circular Fashion Partnership, where it has scaled its programme of garment manufacturers, using the Reverse Resources platform to trace their waste.

The Circular Fashion Partnership has allowed C&A to test the hypothesis of a circular material loop, within a localised system. On one hand, it has demonstrated how the organisation can establish a transparent supply of high-quality post-industrial waste into C&A products. On the other hand, it has highlighted to the company the barriers and complexity – even in a localised system – that still exist within the industry to closing the material loop. C&A recognises that without further cross-sectoral collaboration, carving the way to a circular economy will not be possible.

About C&A

With over 1,300 stores in 17 European countries and more than 25,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes about two million visitors to its stores in Europe and offers quality fashion at affordable prices for the whole family. For further information, please visit our website: https://www.c-and-a.com

 

C&A is one of Global Fashion Agenda’s Supporting Partners for the Circular Fashion Partnership. Read more about the Circular Fashion Partnership and its various partners here

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

BESTSELLER is a Supporting Partner of the Circular Fashion Partnership, a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products. Below we learn how the partnership has made an impact at BESTSELLER.

The importance of a circular fashion system for BESTSELLER

BESTSELLER believes that transitioning to circular fashion systems presents enormous potential for the company to lower its impact and become less dependent on virgin resources. This will require replacing the traditional linear model of take-make-waste with circular solutions that safeguard the world’s finite resources and eliminate waste. To be able to grow as an organisation, BESTSELLER recognises the need to rely more on circular fashion systems in the future to decouple turnover from its overall impact.

The BESTSELLER Sustainability Report 2021 outlines its ambitions to scale its circular systems, with the goal to phase out single use virgin plastic wherever possible by 2025. Its business model will be based on design principles that prioritise efficiency and the reuse of resources at every level, from fibres to water and chemicals to post-consumer, in order to minimise waste and keep resources in use.

Barriers to scaling effective circular systems

Based on learnings from the Circular Fashion Partnership, BESTSELLER identified that the key barrier to scaling effective circular systems in Bangladesh is the informal waste system. The company identifies that this needs to be addressed to complement its efforts and recognises the need to work together as an industry to build an infrastructure for pre-consumer waste which is inclusive of all stakeholders in the supply chain, without neglecting anyone. The purpose of this would be to make the supply chain more transparent and ensure that waste goes back into new products.

BESTSELLER’S Circular Fashion Partnership Activities

As part of the Circular Fashion Partnership, BESTSELLER has been – and still is – engaging with suppliers and recyclers to increase the use of pre-consumer waste – making sure that it ends up in new products. Together BESTSELLER wants to increase the mix of materials currently being used for recycling. Today, it identifies a high focus on only 100 percent cotton waste but wants to challenge the status quo and find a lasting destination for mixed materials as well.

Additionally, BESTSELLER – together with the manufacturers – makes sure that there are clear business incentives for the segregation and sorting of waste and supports the work to engage with the informal sector within circular fashion systems in Bangladesh.

Alexander Granberg Sustainability Project Specialist, BESTSELLER
"The Circular Fashion Partnership has been a perfect example of showing that when we as an industry join forces, agreeing on one agenda, we can drive real change. It’s clear that we need to collaborate on practical matters, and we believe that the potential within CFP is huge. We’re excited to take it to the next level."

About BESTSELLER

BESTSELLER is an international family-owned fashion company with a strong foundation. The company has more than 18,000 dedicated employees globally and  provides fashion clothing and accessories for all ages, genders and occasions.

BESTSELLER’s ultimate ambition is to bring ‘Fashion FWD’ until it is climate positive, fair for all and circular by design, and sees collaboration as the key to finding solutions and making lasting changes. With sustainability as a prerequisite for ongoing business success, BESTSELLER is investing in innovation and working in partnerships across the value chain.

For more information, visit bestseller.com

BESTSELLER is one of Global Fashion Agenda’s Supporting Partners for the Circular Fashion Partnership. Read more about the Circular Fashion Partnership and its various partners here

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Peak Performance is a Supporting Partner of the Circular Fashion Partnership, a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products. Below we learn how the partnership has made an impact at Peak Performance.

The importance of a circular fashion system for Peak Performance

 

Peak Performance recognises the inflection point the fashion industry finds itself at – a pivotal moment of re-evaluation on how resources and products are considered. For the organisation, wasting finite materials is no longer an option – neither for people nor for the planet, and it acknowledges that the only way to stay within the planetary boundaries is to shift towards circularity.

The brands Sustainability Performance Report 2021 reiterated its devotion to reaching 100% circular product by 2030. Transitioning to a circular fashion system gives Peak Performance the opportunity to keep doing business without relying on nature to pay the price for it. The team at Peak Performance understand the complexity of this transition and the effort that is needed from growers, manufacturers, designers, end users, and everyone who is directly and indirectly involved in the process. They believe that the only way to succeed in this shift is by working together and educating everyone, including the end-user.

Sara Molnar Brand President, Peak Performance
" We need to think like one organism – evaluate every cell of the supply chain without forgetting our promise to the end consumer to make products that last and reimagine a healthy thriving fashion system."

Barriers to scaling effective circular systems

When we spoke to Peak Performance, they outlined three key barriers to scaling effective circular systems that must be addressed to complement their efforts:

  1. Transparency

For the brand, full supply chain transparency is key, both to understand the challenges but also to be able to communicate to and educate the end consumers. To address this, there needs to be a mindset shift around the value of resources and how we use them by implementing circular design practices within the product development process.

  1. Collaboration

The brand recognises that the research gap is still rather big, but that it will play a crucial role in the future. Accordingly, Peak Performance recognises that collaboration within the industry is imperative to push the limits of technological innovation. That’s precisely why it invests in projects like the Circular Fashion Partnership which provide a platform for sharing successes and mistakes and supporting each other.

  1. Waste handling

Handling, collecting and sorting post-consumer waste is another part of the challenge. However, this opens opportunities for new business models, which is something the brand will continue to explore going forward.

 

Peak Performance’s Circular Fashion Partnership Activities

Peak Performance has been a part of our Circular Fashion Partnership alongside various fibre recyclers and over 20 other brands sharing the passion of innovation, creativity, and new solutions. The result for Peak Performance was a t-shirt using around half of fibre-to-fibre recycled cotton – a great achievement in increasing the usage of circular materials. This is just the beginning as the brand seeks to continue this work.

Peak Performance will stay on as a Supporting Partner and is looking forward to the extension of program to Vietnam where a pre-feasibility study on synthetic material post-production waste has just been completed. Peak Performance believes synthetics are a massive part of the industry and has a goal to enable people to stay active, making this an exciting project with important findings for them.

The brand is delighted to be able to show progress in this field as it believes this is the future. Having some of its suppliers onboard to strengthen its collaboration and move forward together is something the organisation is proud of. Peak Performance testified just how much inspiration projects like this give its long-term partners and suppliers, as well as its own teams within the organisation. For the brand, this is a business opportunity with expansion in the right direction for the future.

About Peak Performance

Founded in 1986, Peak Performance was born out of a vision for stylish, functional, durable, timeless and high-quality skiwear. Now the brand is a frontrunner in designing innovative products for both a dynamic city life and outdoor activities such as skiing, running and golf.

 

Peak Performance is one of Global Fashion Agenda’s Supporting Partners for the Circular Fashion Partnership. Read more about the Circular Fashion Partnership and its various partners here

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Today fashion is primarily produced in a linear system, of “take, make, dispose”, with 73% of the world’s clothing eventually ending up in landfills.1 While some brands have initiated the process of redesigning their product lifecycles, complexities around changing the linear model have slowed down the movement towards circularity. Unless the whole industry acts now, the linear model risks pushing past planetary boundaries. As guided in Global Fashion Agenda’sFashion CEO Agenda – Circular Systems, the industry must first develop a fuller understanding around the impact of choices made during the product creation phase. This includes, but is not limited to, designing for durability, disassembly and recycling and increasing the share of recycled fibres in products.2

The Ellen MacArthur Foundation currently leads international efforts in this space and is committed to the creation of a circular economy that tackles some of the biggest challenges of our time, such as climate change and biodiversity loss. The Foundation’s Fashion Initiative brings together leaders from across the fashion industry to drive international efforts to stop waste and pollution through the creation of a circular economy. This system means  designing products (apparel, footwear, accessories) that are used more, made to be made again and are produced from safe, recycled, or renewable inputs.

To demonstrate the possibilities of circular design for the fashion industry, in February 2019 Ellen MacArthur Foundation initiated The Jeans Redesign.

THE JEANS REDESIGN – DESIGNING FOR A CIRCULAR ECONOMY, TODAY.

Through the Ellen MacArthur Foundation’s Jeans Redesign project, participating brands have put more than half a million pairs of circular jeans on the market demonstrating momentous possibilities for the wider fashion industry when it comes to circular design.

For decades, the denim industry has been responsible for a significant amount of waste and pollution, as it requires a large amount of resources during production, such as pesticides, water, and energy. The iconic design and construction of jeans is also traditionally difficult to remake and recycle after use, all in all presenting a challenging but opportune starting point to address the flaws of the current linear economy.

The Jeans Redesign guidelines, created by the Foundation  with input from over 80 denim experts, provides minimum requirements for durability, traceability, and recyclability, while using safe materials and processes to ensure jeans are fit for a circular economy.

To date, 94 participants representing of brands, retailers, garment manufacturers, and fabric mills are working towards The Jeans Redesign guidelines and common definitions with many going beyond the requirements  to collaborate with other businesses, innovate for new technologies, and invest in knowledge, capacity, fixed assets, inventory, and procurement. The success of The Jeans Redesign has also ignited discussions around developing other products in line with circular design principles. For example, some participants are investigating solutions for garments including chinos, jackets, t-shirts and accessories being designed in the same way.

Whilst the number of redesigned jeans is just a small part of the total market, the insights gained can go a long way in informing bold action towards creating more products in this way providing a clear picture of the current landscape of solutions, barriers, and innovation gaps for the industry to act on now. The insights outlined also highlight the need for business alignment with policymakers on common criteria necessary to scale a circular economy for fashion.

 

THE JEANS REDESIGN – NEXT STEPS

In July 2021, The Jeans Redesign guidelines were updated to take into account what is needed to accelerate progress at speed and scale to create a circular economy for jeans, and account for changes in the innovation landscape of the fashion industry. As The Jeans Redesign continues, participants will take bold action to apply the guidelines across a greater proportion of their denim collections and organisations are encouraged to join current participants on this journey and work together towards the updated guidelines.

Find out more about The Jeans Redesign here.

 

CALL TO ACTION

Transitioning to a circular economy is a critical step on the pathway to reach science-based targets and reduce carbon by 45% by 2030. According to the Fashion On Climate Report, one in five garments must be traded through a circular business model by 2030 if we are to meet the Paris Agreement, demanding industry players to rapidly increase the pace of transformation to a circular fashion system.3 To understand how you can take action and be a part of this journey to achieving a circular economy visit the Fashion CEO Agenda – Circular Systems.

 

REFERENCES

1 Global Fashion Agenda. (2021) Fashion CEO Agenda 2021.

2 Global Fashion Agenda. (2021) Fashion CEO Agenda 2021.

3 Global Fashion Agenda. (2020) Fashion On Climate.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Ahead of Earth Day, we wanted to highlight some small steps that you can take to be a little bit kinder to the planet.

Whilst a huge proportion of responsibility resides within organisations to carry out business more sustainably, citizens can use their purchasing power to send a strong signal to the industry.

It is empowering to know that we can all participate in the climate movement, but to do so sustainability itself must be sustainable – meaning that it is accessible, enjoyable and enriching. And it can be.

By changing our behaviours, we can show companies that the demand is shifting to more sustainable expectations.

Continue reading to see just some of the actions you can take today, and read our citizen’s guide to conscious consumption here.

 

Buy less

Take time to appreciate the clothes you already have and avoid impulse purchases based on the latest micro-trends.

Clothing consumption is set to rise 63% by 2030, (Greenpeace) but today we wear our items 40% less than 10 years ago. (Ellen MacArthur Foundation)

Buy better

When you do need to buy something new, look holistically at brands efforts towards both social and environmental sustainability. Every time you opt for one garment over another, you incentivise brands to continue with the practices behind the item.

Shop second-hand

Supporting a circular fashion system is a great way to be more responsible. You can find unique pieces on a budget in charity shops, vintage stores and on resale sites.

Take care and repair

Repairing clothing is crucial to extending the lifetime of the garments already in your wardrobe. If clothes stayed in active use for nine months longer (extending their average life to around three years), this would reduce their carbon, water and waste footprints by 20-30% (WRAP, Valuing Our Clothes: the cost of UK fashion (July 2017))

Rent your clothes

Have an occasion coming up that you want to dress up for? Renting not only saves money but allows people to indulge in trend-forward pieces without having to toss them aside after an event.

Use a washing machine filter

Scientists estimate that textiles produce 35% of the microplastic pollution in the world’s oceans. Use a filter when washing clothes to capture microfibres and prevent them.

Wash your clothes at a lower temperature

As well as keeping your clothes in better condition, by turning down your washing temperature to 30° you could use 60% less energy than if you wash it at 60°.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.

Dear GFA Community,

As we usher in 2023, I want to take a moment to extend my warmest wishes for the new year and to thank you for your unwavering support throughout 2022. It is thanks to your dedication and commitment to our cause that we have continued to build a thriving and global GFA community.

2022 marked a pivotal year for GFA; we hosted our Summit outside of Copenhagen for the first time in its 13-year history, announced landmark alliances and partnerships, launched new impact programmes and published collaborative reports.

Amidst GFA’s breakthrough announcements and developments, 2022 was undeniably also shadowed by extreme weather events, uncertain economic landscapes, geopolitical strife, and both environmental and social challenges. These adversities exemplified the need for GFA to keep working towards its mission of a net-positive fashion industry, that gives back more to the natural world, people and societies and the economy than it takes out. Every industry is navigating the repercussions of such turbulent times, but it is imperative that we remain strong-minded and united in our ambitions for a better future.

As we look ahead to 2023, I want to emphasise that the changes you now make, individually or collectively, can have impact well beyond the fashion industry. Let’s lead by example and inspire other industries by demonstrating the many opportunities that can be created when we steer our impact strategies with a net-positive mindset and collaborate with actors across the value cycle.

I wish you all a wonderful festive period full of gratitude and hope. We very much look forward to continuing to inspire, educate and mobilise the industry in 2023 to generate even greater impact.

Best wishes,

Federica Marchionni, CEO

Happy Holidays 2022

Read our latest article exploring what happened in the fashion industry in 2022 here

Our Highlights From 2022

Copenhagen Edition

Hosted in the grand setting of the Royal Opera House, Copenhagen, on 7-8 June, the event convened over 900 leaders to drive urgent action.

Attendees heard from over 100 speakers including HRH The Crown Princess of Denmark and representatives from Kering, Bottega Veneta, GANNI, UNFCCC, Vestiaire Collective and many more.

Multiple companies chose to announce their latest sustainability measures at the landmark event including Ralph Lauren Corporation, Apparel Impact Institute, Fashion Revolution, Mulberry and more.

Ticketholders had the opportunity to meet with 24 in-person and 51 digital Innovation Forum exhibitors. Over 450 business meetings between fashion companies and sustainable solution providers were facilitated.

Read more here and relive the content in our on-demand library here.

Singapore Edition

Building on the learnings from Copenhagen, on 3 November, Global Fashion Summit assembled over 300 stakeholders representing manufacturers, garment workers, retailers, brands, suppliers, NGOs, policy, and innovators in Singapore and online to spur industry impact.

Attendees heard from over 50 speakers including representatives from PUMA, Zalando, StandUp Lanka, Singapore Fashion Council and many more.

The Summit’s first international edition facilitated even more conversations with manufacturer and supply chain voices to discuss crucial challenges and opportunities around working collaboratively with brands on equal terms.

Ticketholders had the opportunity to meet with 7 in-person Innovation Forum exhibitors.

Read more here and relive the content in our on-demand library here.

The Fashion Industry Target Consultation

Formally announced at COP27, GFA and its new partner; the UN Environment Programme (UNEP), launched the Fashion Industry Target Consultation (FITC)- seeking public input on cohesive and measurable fashion industry impact targets according to the five priorities of the Fashion CEO Agenda.

The consultation’s official survey is now open until February 2023 for feedback. A series of five online regional workshops co-hosted by GFA and UNEP will also run between January and February 2023 in Africa, Asia Pacific, Europe, North America, Latin America & the Caribbean, and West Asia for regional participation.

We invite you to take part in the consultation. Find out more and how to participate here.

 

The GFA Monitor

This year saw the unveiling of The GFA Monitor – a new resource designed to guide fashion leaders towards a net positive fashion industry by 2050.  It presents consolidated guidance according to the five core sustainability priorities of the Fashion CEO Agenda.

Building alliances through shared industry knowledge, over 30 partners and organisations were consulted to form a cohesive resource that presents expert insights on the status of the industry, available solutions, clear actions, case studies, and proven best practices. Higg also partnered with GFA to present aggregated performance data across the five sustainability priority areas.

Download The GFA Monitor here.

The Global Circular Fashion Forum

GFA launched the Global Circular Fashion Forum (GCFF), a global initiative, supported by GIZ, to spur local action in textile manufacturing countries to accelerate and scale recycling of post-industrial textile waste. The GCFF will bring together circularity programmes from different organisers to exchange knowledge, pool efforts and share best practices across regions and moreover produce a blueprint to replicate upstream circularity initiatives. It will launch in Viet Nam and Cambodia in 2023 through 2024.

Find out more about the GCFF here.

The Circular Fashion Partnership

The GCFF builds on the Circular Fashion Partnership (CFP) in Bangladesh which facilitates circular commercial collaborations between textile and garment manufacturers, recyclers and fashion brands. Bestseller, Benetton, Teddy Group, H&M Group, Usha Yarns, C&A, Inditex, Kmart, Peak Performance, Cyclo, OVS and Primark are supporting partners that are actively engaged in the Circular Fashion Partnership.

This year, technology partner, Reverse Resources, tracked 6,910,155 kg of textile waste segregated and collected from manufacturers to recycling solutions and onboarded 81 manufacturers to its platform in Bangladesh.

GFA worked to establish funding from UNIDO Switch to Circular Economy Value Chains to continue activities in Bangladesh through 2025.

Find out more about the CFP here.

COP27

GFA worked to place fashion firmly on the COP27 agenda during the conference in Sharm El Sheikh.

To mark the launch of the FITC, GFA and UNEP facilitated two events at COP27 speaking to the importance of holistic, inclusive industry targets to establish an industry-aligned route of travel towards net-positive for both people and planet.

GFA also hosted an event discussing the alliances to decarbonise the fashion value chain. This event built on GFA’s research into cross-sectoral collective action opportunities to finance the increase of renewable energy in manufacturing countries.

Continuing GFA’s partnership with UN Climate Change Secretariat (UNFCCC), Federica Marchionni also contributed to UNFCCC’s Fashion Industry Charter for Climate Action event.

Read more about GFA’s activities at COP27 here.

Policy

Following the launch of the EU Textiles Strategy, our CEO, Federica Marchionni and our Public Affairs Director, Maria Luisa Martinez Diez, took part in two high-level roundtables hosted by the European Commissioner in charge of the Environment Virginijus Sinkevičius. Both the Global Fashion Summits in Copenhagen and Singapore have given increased attention to policy and the forthcoming EU Textiles Strategy – with a total of four dynamic policy segments.

Additionally, GFA joined the European Fashion Alliance in June of 2022 as well as the EU Pact for skills. When it comes to the Policy Hub-Circularity for Apparel and Footwear, we lead two EPR roundtables as well as a transparency media masterclass. This was also done alongside a daily follow up, analysis and advocacy actions around seven policy work streams.

New Alliances & Partnerships

In March, GFA forged a new alliance with UN Climate Change secretariat (UNFCCC) to accelerate the fashion industry’s climate action, which was activated around the organisations’ prestigious forums including GFA’s Global Fashion Summit and the UNFCCC’s annual Fashion Charter meeting and Conference of Parties (COP). Read more about the alliance here.

At Global Fashion Summit: Singapore Edition, Global Fashion Agenda (GFA) announced a new partnership with BBC Storyworks Commercial Productions to launch a new branded film series on social and environmental sustainability in the fashion industry, which will be released to a wide audience on a dedicated BBC.com microsite in 2023. Members of the GFA network are invited to share their stories for potential inclusion in this commercial series. Read more about the project here.

Building further alliances, GFA partnered with Sustainable Apparel Coalition (SAC) to host the SAC Annual Meeting and Global Fashion Summit back-to-back in Singapore in order to complement each organizations strengths, build greater synergy and ensure a more compelling experience for attendees to accelerate greater impact. Read more about the alliance here.

This year, GFA was also delighted to be an official Nominator for the 2022 Earthshot Prize, the most prestigious and ambitious global environment prize in history, designed to incentivise change and aid in the repair of our planet over the next ten years. Explore the winners here.

Furthermore, GFA welcomed three new Associate Partners: Neiman Marcus Group, PUMA, and Vestiaire Collective; a new Data Partner: Higg; five new impact partners: Fair Labor Association, the Social & Labor Convergence Program, Ellen MacArthur Foundation, Apparel Impact Institute, and Textile Exchange, and a Summit Media Partner: FT Live.

Explore all of our partners here

Throughout the year, Global Fashion Agenda has paid close attention to industry developments, noteworthy days and core themes.

To learn more about these explore our latest news page here.

Participate in the consultation

Fashion Industry Target Consultation

The Fashion Industry Target Consultation is a multi-stakeholder project led by Global Fashion Agenda and the UN Environment Programme to identify and converge existing industry aligned targets to establish a holistic industry route of travel towards a net-positive fashion industry.