VISA YOUNG CREATORS: RECYCLE THE RUNWAY

Celebrating and empowering emerging designers to reimagine fashion through innovative circular design. Powered by Visa and Global Fashion Agenda.

Discover the winners below.

 

To support the transition to a circular fashion system, Visa and GFA are supporting the next wave of creative entrepreneurs who are paving the way to a more regenerative fashion economy by making it easier, more rewarding, and more accessible for people and businesses to rethink living choices to accelerate the transition to a more sustainable future.

GRAND PRIZE winner

MARTAN have been announced as the Grand Prize Winner. The announcement was made on stage at Global Fashion Summit: Copenhagen Edition 2026.

MARTAN, an Amsterdam-based fashion brand, was selected from a cohort of emerging designers recognised for reimagining fashion through more circular business models. Founded in 2023, the brand has quickly gained recognition for its approach to transforming discarded luxury hotel linen into high-end ready-to-wear garments.

JURY members

    Federica Marchionni

    Chief Executive Officer

    Federica Marchionni

    Chief Executive Officer

     

    Federica Marchionni is currently the Chief Executive Officer at Global Fashion Agenda (GFA). Founded in Denmark, GFA is a non-profit organisation with the ultimate vision to create a net positive fashion industry for the people and the planet across the entire eco-system. Before joining GFA, Marchionni attained leadership roles in Europe, USA, and China. During the e-commerce expansion, Marchionni took a role as International CEO of Secoo, a Chinese e-commerce retailer in China. Prior to this, Marchionni was CEO and Board Director at Lands’ End and President of Dolce&Gabbana Inc., based in America. Before moving to the States, Marchionni worked as SVP at Ferrari HQ in Italy. Her career began in the early stage of the telecommunication industry, working for global players such as Samsung, Philips, and Ericsson. She is a guest speaker at high-caliber conferences and top academic institutions including Harvard University and Stanford University, Financial Times, Fortune and COP. Marchionni graduated from La Sapienza University with a Master’s Degree in Business Administration and a thesis in the mobility business.

    Gemma Styles

    Official Programme Ambassador, Author, Podcaster and Mental Health Ambassador

    Gemma Styles

    Official Programme Ambassador, Author, Podcaster and Mental Health Ambassador

     

    Gemma Styles is a published author, award-winning podcaster, eyewear brand founder and mental health advocate with more than 14 million followers across her platforms including over 10m on Instagram alone. As the host of her award-winning podcast, Good Influence, Gemma invites discussion on topics that we should be familiar with, from mental health to sustainability and feminism. After three successful seasons, Good Influence won ‘Podcast of the Year’ at the 2022 Blogosphere Awards. In partnership with Kenmark, Gemma crafted her own brand, Gemma Styles Eyewear and has launched three successful sunglasses collections and last year, branched into optical eyewear. September 2024 saw the launch of Gemma’s debut best selling book ‘Why Am I Like This?’. Published by Penguin the book is an insightful, reassuring handbook for navigating the pressures and anxieties of modern life. Gemma is also an ambassador for MQ Mental Health research.

    Kirsty Keoghan

    General Manager, European Fashion, eBay

    Kirsty Keoghan

    General Manager, European Fashion, eBay

     

    Kirsty Keoghan is eBay’s GM of European Fashion, leading the business across the UK, Germany, France and Italy. Since joining in 2011, she has driven major initiatives including free fashion selling, the Love Island pre-loved partnership and the UK launch of Authenticity Guarantee. Recognised in Retail Week’s Future Leaders and The Tech List, Kirsty is passionate about authentic, circular fashion. A long-time eBay seller and mother of two, she champions sustainable style.

    Laura Ingham

    Deputy Director, Global Fashion Network, Vogue

    Laura Ingham

    Deputy Director, Global Fashion Network, Vogue

     

    Laura Ingham, Vogue's Deputy Director, Global Fashion Network, leads and informs global trends through her insightful and authoritative edit of the fashion landscape. Her impeccable taste, rooted in classicism and timeless style, resonates with and influences a dedicated and global fashion audience, reflected across international fashion weeks by her significant street style presence. Ingham joined British Vogue in 2017 working as Fashion Market Director in the Vogue Centenary year, before returning in 2019. In 2021, Laura was promoted to Deputy Director, Global Fashion Network. She held several Press and PR roles over the last twenty years working with a number of luxury brands including Alexander McQueen and Dior where she worked for over a decade.

    Philip Konopik

    SVP, Head of Commercial & Money Movement Solutions, Visa

    Philip Konopik

    SVP, Head of Commercial & Money Movement Solutions, Visa

     

    Philip Konopik is SVP, Head of Commercial & Money Movement Solutions, Visa, responsible for leading Visa’s commercial payments and money movement strategy across the region. In this role, he drives growth and scale across Visa Commercial Solutions and Visa Direct, working closely with banks, fintechs, corporates and partners to deliver innovative, secure and efficient payment solutions that support businesses of all sizes. Philip is focused on accelerating adoption of commercial cards, embedded payments, and B2B money movement, while ensuring Visa’s propositions, platforms and partnerships are fit for the evolving needs of European markets. Prior to this role, Philip was Regional Managing Director for Visa in the Nordic & Baltics, for 5 years, where he was responsible for driving the growth and evolution of Visa’s clients and partners across the region, ensuring Visa was the preferred partner to pay and be paid in secure, efficient and frictionless ways. Philip joined Visa in 2016 as Country Manager for Ireland, forming part of the UK & Ireland leadership team, where he led market expansion, client engagement and strategic partnerships.

    Shailja Dubé

    Deputy Director - Institute of Positive Fashion, British Fashion Council

    Shailja Dubé

    Deputy Director - Institute of Positive Fashion, British Fashion Council

     

    Shailja Dubé leads the BFC’s Institute of Positive Fashion, responsible for the strategy and delivery of the BFC's climate action commitment. Its aim is to embed climate-readiness across the industry through systems change. In her role, she develops the BFC’s industry-wide sustainability programmes which support a low carbon and circular fashion ecosystem. Prior to the BFC, Dubé was Responsible Retail Lead at Accenture UK focused on the intersection of sustainability and business, and has held strategy, innovation, and social policy roles.

prize WINNERS

A total of 15 winners have been selected. Of these, 5 have been named Prize Winners and all attended Global Fashion Summit 2026. Each Prize Winner will receive EUR 10,000 and has been paired with leading solution providers to co-create a product. They will also receive expert mentorship sessions, promotional opportunities, and industry recognition.

    Diek Pothoven & Douwe de Boer

    MARTAN

    Diek Pothoven & Douwe de Boer

    MARTAN

    MARTAN is a fast growing, Amsterdam based fashion brand aiming to prove that more sustainable fashion can be actually exciting. Worn across Europe's red carpets, showing at Amsterdam, Copenhagen, and Paris Fashion Week, and rooted in a hyper loyal community in the Netherlands. It is reported that approximately 27 million kilos of hotel linen is discarded each year in Europe alone. MARTAN saves this material from luxury hotels and transforms it into high-end design. Each piece is designed in their Amsterdam studio and produced in fair wage EU ateliers. A business model that is reportedly cutting CO₂ emissions by up to 82% and water use by up to 98% compared to brands using virgin or even organic cotton. In just three years, MARTAN has already diverted nearly eight tons of textile waste and counting. MARTAN has partnered with innovator RE&UP.

    Lucia Chain

    Lucia Chain

    Lucia Chain

    Lucia Chain

    LUCIA CHAIN is an Italo-Argentinian brand based in Piedmont, Italy, dedicated to circularity and slow production. From her rural studio, Lucía Chain creates gender-neutral, timeless pieces using salvaged natural fabrics, zero-waste patterning and organic dyes. A graduate of the University of Buenos Aires and Istituto Marangoni, Chain was named one of Vogue Italia’s “Next Green Talents”. Her global career spans runways in the UK, Italy, Germany and beyond, earning accolades such as Fashion Scout’s “Ones to Watch”. Her work, merging sustainability with art, has been exhibited at the Museo Salvatore Ferragamo among other museums. By prioritizing craftsmanship over mass production, LUCIA CHAIN continues to redefine the fashion system, proving that high-end design can coexist in total harmony with the environment. LUCIA CHAIN has partnered with innovator Leaf Bio.

    Inga Nemirovskaia

    Lore

    Inga Nemirovskaia

    Lore

    Founded by Inga Nemirovskaia, Lore redefines fashion as a connection between soil and stitch, restoring traceability, craft, and meaning to contemporary clothing. Lore is a Vienna-based brand rooted in a return to land, animal, and material. Designed from the fiber outward, it works primarily with European natural fibers sourced from alpine regions. Its first collection centers on Merino Landschaf and Jura Schaf sheep breeds valued for grazing and agriculture, whose wool reflects a natural, low-intervention life. Blended with European alpaca, the fibers balance softness, strength,and durability. Each piece is produced entirely in Europe in collaboration with regional shepherds and artisans. Lore has partnered with innovator Haelixa.

    Lola Catala & Carola Quaglia

    Canto Primo

    Lola Catala & Carola Quaglia

    Canto Primo

    Canto Primo by Lola Catala & Carola Quaglia is a circular fashion brand redefining how clothing is made and valued. They transform existing textiles — deadstock, unsold inventory, and second-hand garments — into high-end collections through structured upcycling processes. Their approach goes beyond sustainability storytelling: to build a scalable production system that avoids the use of virgin resources while maintaining strong aesthetic identity and market desirability. Over the past four years, Lola Catala has developed more than 400 products, refining their methods into a carry-over catalog of 40 scalable designs. With the launch of their Circular Hub, Lola Catala is transitioning from a brand into an operational model — creating a new infrastructure for fashion production that is circular, desirable, and built to scale. Canto Primo has partnered with innovator INNOVERA

    Sarah O’Neill

    The Zero Waster

    Sarah O’Neill

    The Zero Waster

    As the founder of The Zero Waster, Sarah Ormond O’Neill operates at the intersection of experimental design and material recovery. O’Neill is a designer whose work is grounded in the principles of regenerative design, challenging the norms of the fashion industry through innovative reuse and traceability. With a deep-rooted respect for reclaimed materials, traditional craftsmanship, and environmental responsibility, she designs experimental garments rooted in heritage. O’Neill’s "nothing goes to waste" philosophy and small-batch production ensure that every piece honours the land and resources it originates from. By utilising limited-edition drops and a transparent supply chain, she shifts the narrative from fast consumption to intentional ownership. These garments are created to be lived in, repaired, and maintained—becoming an expression of identity rather than a passing trend. O’Neill remains committed to community-driven, low-impact production, frequently collaborating with local partners to breathe new life into forgotten textiles. Her collections feature unique, design-led pieces repurposed from luxury deadstock fabrics. Every garment made is a commitment to creativity and radical responsibility. The Zero Waster has partnered with innovator Everdye.

WINNERS

The remaining 10 winners will receive a share of EUR 50,000 to invest in their business, promotional opportunities, and industry recognition.

    Beatrice Fontana

    RISA VENEZIA

    Beatrice Fontana

    RISA VENEZIA

     

    Based in Venice, RISA Venezia is an independent high-end fashion house rooted in Italian craftsmanship and cultural heritage. The name RISA comes from the Italian terms “riusa”, meaning to reuse, and “risa”, meaning laughter, reflecting the concept of intersectional sustainability on which the brand is built: to have a positive impact on the world and its inhabitants. Founded by Beatrice Fontana, who was raised surrounded by furniture textiles and artisan workshops in the Venetian region, the brand was born from a need to preserve endangered artisanal skills and forgotten precious materials, whilst supporting and empowering women. RISA transforms archival, deadstock, and out-of-production materials from the furniture industry into one-of-a-kind creations, giving new life to materials that would have otherwise been discarded.

    Jennifer Droguett Espinosa

    Anciela

    Jennifer Droguett Espinosa

    Anciela

     

    ANCIELA is a London-based sustainable luxury womenswear label that celebrates South American folklore and experimental tailoring through the lens of migration and childhood memories, founded by Colombian and Chilean Interdisciplinary Designer Jennifer Droguett Espinosa. ANCIELA designs with circularity from the beginning of the process, using and applying recycling, upcycling and regenerative techniques, delivering beautifully hand-crafted designs taking inspiration from art, literature and historical costumes. Anciela uses Fashion as a platform to engage makers and consumers in conscious, sustainable practices through educational and innovative events, such as installations, AR, performances, workshops, and panel discussions. The brand has been featured in Vogue, Harper’s Bazaar, L'Officiel, Metal and Forbes, and was a panellist at Billie Eilish’s Overheated event in 2023.

    Pat Guzik

    PAT GUZIK

    Pat Guzik

    PAT GUZIK

     

    Pat Guzik is a Kraków-based designer leading an independent fashion practice focused on circularity, local production, and responsible resource use. A winner of the Redress Design Award, she develops collections through upcycling, alternative sourcing, and waste reduction strategies. Her work is produced locally in collaboration with small manufacturers and artisans. Presented internationally, including in Hong Kong, London, Shanghai, Tokyo, Amsterdam and more, her practice challenges linear fashion systems by prioritising transparency, durability, and material efficiency. The brand transforms existing materials including second-hand garments and production leftovers into contemporary pieces. The RELOVE line is created from reclaimed garments, actively engaging customers in the creative process. Guzik promotes a responsible and reflective approach to fashion. Alongside this, her practice extends into the design and production of streetwear collections, where she combines sustainability-driven methods with everyday functionality and contemporary aesthetics. These collections explore the intersection of circular design and urban culture, translating experimental material processes into wearable, durable pieces rooted in streetwear language.

    Dorota Bojanowska

    Dorota Bojanowska

    Dorota Bojanowska

    Dorota Bojanowska

     

    Dorota Bojanowska is a multidisciplinary designer currently based in South London. Before studying MA Fashion Menswear at the Royal College of Art, she graduated from BA Design at Goldsmiths, University of London. She works in serigraphy, dry point, painting, illustration and speculative design. Her work has been published in numerous magazines including Vogue Poland and Label Magazine, and she has presented at various exhibitions and individual talks, including art residencies, workshops and lectures. As a designer, Bojanowska believes true importance lies within the authenticity and functionality of work. Beauty through imperfection, handcraft, individuality and emotional durability are the key values she follows within her creative process. She explores the concepts of human identity and diversity, slow design methodologies and democratisation of pragmatic design and art.

    Jakub Buczynski

    JACKOB BUCZYNSKI

    Jakub Buczynski

    JACKOB BUCZYNSKI

     

    Jackob Buczyński is an independent fashion designer working under his own brand, jackobbuczynski, at the intersection of craftsmanship and circular design. His practice is based on reconstructing garments and transforming second hand textiles into new fashion pieces, using only reclaimed materials, primarily sourced through collaboration with one of the largest textile sorting facilities in Europe. All products are made to order and developed through a system of customisation that allows customers to co-create unique garments while eliminating overproduction. The brand combines repair, redesign and reintroduction of clothing into circulation, building a scalable circular model rooted in local craftsmanship. Through bold visual identity and storytelling, Buczyński challenges the perception of waste and promotes a more conscious and long lasting approach to fashion.

    Karoliina Bärlund & Anette Cantagallo

    ASK Scandinavia

    Karoliina Bärlund & Anette Cantagallo

    ASK Scandinavia

     

    ASK Scandinavia is a Nordic premium lifestyle brand founded by Karoliina Bärlund and co-founded by Anette Cantagallo. The brand creates minimalist bags as ‘wardrobe anchors’ for the mindful. Their approach is rooted in Nordic functionalism and a fresh perspective on mid-century modern design, blending high-quality European artisan craftsmanship with material innovation. Prioritizing integrity, blockchain-powered transparency, and seasonless designs, ASK partners closely with innovators working with recycled raw material innovators including Beyond Leather, Säntis, and Aquafil. By integrating circular design practices, the brand ensures each ‘quiet-bold’ piece is crafted to be resold, repaired, and loved for years.

    Nikolaj Storm Hauge Tost

    Nikolaj Storm Copenhagen

    Nikolaj Storm Hauge Tost

    Nikolaj Storm Copenhagen

     

    Nikolaj Storm Copenhagen is a storm of contrasts: where upcycled materials meet sharp tailoring, and streetwear drifts into something almost ceremonial. Founded in 2020, the brand transforms deadstock, secondhand garments, and overlooked textiles into expressive, gender-neutral pieces that challenge the rhythm of fast fashion. Each collection is driven by narrative, emotion, and a deep commitment to circularity, turning waste into wonder and process into storytelling. Rooted in Copenhagen yet reaching beyond geography, the brand exists at the intersection of responsibility and imagination. It does not whisper sustainability, it aims to embody it. Nikolaj Storm Copenhagen invites its community to wear transformation, to move with intention, and to step into the eye of the storm where creation begins.

    Nicola Masolini

    RE49

    Nicola Masolini

    RE49

     

    The journey of RE49 draws inspiration from a historical event in 1949, when Valentino Masolini, a shoemaker from Friuli/Italy , began transforming old military uniforms into durable footwear. Today, four generations later, Masolini has reclaimed this vision by blending modern creativity with experience, resilience, and responsibility. RE49 stands for a "RE-turn" to 49 : a tribute to these origins and a reminder that recycling and the circular economy are now essential for the future of our planet. By repurposing salvaged materials into premium handcrafted shoes, the brand pursues a sustainable innovation that looks towards tomorrow while honoring a family heritage of resourcefulness.

    Madalina Solomon

    Șura Șușara

    Madalina Solomon

    Șura Șușara

     

    Șura Șușara operates at the intersection of sustainability, cultural preservation, and contemporary design. Each collection demonstrates how traditional materials can be integrated into modern wardrobes without compromising aesthetics, quality, or functionality. The studio transforms heritage Romanian textiles (handwoven wool blankets, macate, lace, curtains, and tablecloths) and carefully sourced deadstock fabrics into contemporary garments. These materials are often 40–70 years old. Instead of being discarded, stored, or forgotten, they are reimagined into long-lasting pieces.

    Emma Chow

    Emma Chow Atelier

    Emma Chow

    Emma Chow Atelier

     

    Emma Chow Atelier explores regeneration, ritual, and circularity through botanical textile dyeing, honouring Nature's cycles of life, death, and renewal while creating wearable works of art. Working at Nature's pace, with vintage garments and deadstock silk, fallen flower petals, and post-ceremony bouquets, each piece is made by flowers, water, and time. Zero toxins or synthetic dyes, with all organic matter composted back to soil. The result is an artefact of time and place, a garment carrying memory and whispers from the land. The Atelier's signature botanical bridal wear journey reimagines the wedding dress entirely. A bride's flowers transform her gown into an heirloom worn for lifetimes, not just a single day. Each piece is a unique living organism and evolves over time.

HONORABLE mentions

The following entries are recognised as Honourable Mentions for their outstanding achievements and contributions in their respective categories:

  • Business Plan Excellence: Rose Brown, ROZE, England
  • Education & Community Impact: Charlotte Kirst, Meuck Europe, The Netherlands
  • Material Transformation: Archeomaterico di Davide Balda, Italy

KEY dates

7 March: Applications Close

13 April: 15 Winners announced

6 May: Global Fashion Summit: Copenhagen Edition 2026. 5 winners will showcase examples of their work. The pairings of the 5 winners with solution providers announced. Grand Prize Winner to be revealed, and will receive a total of:

    • EUR 20,000 to invest in their business
    • Invitation to participate in Global Fashion Summit 2026
    • Individual pairing with leading solution providers to co-create a product
    • Expert mentorship sessions, promotional opportunities, and industry recognition

Summer: Collective trainings and mentorship sessions

Fall: Grand Prize Winner and paired innovator will showcase their co-creation

Europe-based applicants only. 18+ only. Applicants must apply on behalf of an eligible business registered and headquartered in Europe for at least one (1) year. To enter: complete the Recycle the Runway application form between 9 February 2026 at 13:00 CET and 7 March 2026 at 23:59 CET. Fifteen (15) finalists will be selected to share a total prize pool of EUR 110,000, subject to the prize structure set out in the full Terms & Conditions. Finalists will be announced online on 9 April 2026, and the Grand Prize Winner will be announced on 6 May 2026 at the Global Fashion Summit in Copenhagen. Selected participants must be available to attend the Global Fashion Summit on 6–7 May 2026. Maximum one (1) entry per person and one (1) prize per person. Prize recipients must claim their prize by responding to the prize notification within fourteen (14) days of receipt and by providing all information reasonably requested by the Organiser. By entering, participants agree to the full Terms & Conditions. For full T&Cs, see LINK. Organiser: Global Fashion Agenda. Sponsor: Visa Europe Ltd, 1 Sheldon Square, London W2 6TT

Visa and GFA may create content, such as images and videos, for shortlisted applicants and use their likeness and content across Visa and GFA channels, advertising and across any platforms intended for promotion. Visa and GFA may use applicants’ entries for marketing, event displays and promotion, including the use of images and videos for promotion activities with full license.