This Masterclass series aims to educate brands on how to navigate the constantly evolving sustainability landscape in the fashion industry and how they can better engage their consumers on these matters. The series complements the Fashion Redressed series, produced for Global Fashion Agenda by BBC StoryWorks.

In a world where consumers are bombarded with an overload of information or have access to too little of information, finding the right cues to make informed purchasing decisions can be a daunting task.

Mark your calendars for the “Sustainability Claims: How to Build Trust with Your Community” Masterclass. This session will shed light on how to recognise brands genuinely committed to sustainable practices but also will equip you with the savvy to discern brands that excel at talking the talk without walking the walk.

Date: 14 December, 2023

Time: 04:00 PM CET

Format: Online

*According to the BBC Global Minds survey, 75% of consumers are willing to pay more for sustainable clothes – but figuring out what is sustainable sourced can be tricky.