22 April 2025: In celebration of Earth Day, Global Fashion Agenda (GFA) is pleased to announce the development of a new film series produced by BBC StoryWorks, the award-winning commercial content division of BBC Studios.

GFA launched Fashion Redressed in 2023, a series showcasing innovations that aim to advance sustainability in fashion and the inspiring stories of the changemakers behind them. Launched on BBC.com, the series spotlighted creative solutions driving social and environmental progress – from silk-inspired scientists in Helsinki to cultural appreciation in Arizona.

With over five million video views and record-breaking engagement on social media, the series resonated globally. Showcased at Global Fashion Summits in Copenhagen and Boston, it sparked vital conversations on fashion’s future, blending storytelling with industry innovation.

Now, as the highly-anticipated forum for sustainability in fashion, Global Fashion Summit, approaches, a new season is set to explore an industry amid transformation, as it moves from commitments to urgent implementation and adaptation.

With education and awareness of current barriers at the core, the series will bring to screen the stories of organisations and trailblazers working to close the loop on the circular economy, drive greater social equity through collective courage or seek to redesign fashion futures with new technologies and innovations.

Federica Marchionni, Chief Executive Officer, GFA, says: “We are eager to continue building our work to amplify content that inspires and educates audiences around the world. As our industry focuses this year on transforming barriers into bridges, it’s more important than ever to bring to screen stories of courageous leadership, creativity and optimism that can help accelerate that journey.”

BBC StoryWorks’ creative teams will work directly with selected partners to produce vivid, human-centric pieces of branded content for the campaign, and partners will be supported by BBC StoryWorks and the Global Fashion Agenda to promote the content through a variety of platforms.

The new series will go live on a dynamic, branded microsite on BBC.com in early 2026, engaging BBC.com’s 175 million monthly browsers, further amplified by GFA channels and its network.

GFA is calling on its ecosystem to share their stories for potential inclusion in the commercial series. If your organisation has a story to share, please submit your expression of interest by filling in the short form at www.bbcstudios.com/fashionredressed by 9 May 2025.