HM Queen Mary: Fifteen Years of Supporting Sustainable Fashion
In the context of sustainability, the fashion industry stands at a critical juncture—a crossroads where the past informs the present, and the future hinges on conscious, impactful decisions. This year, Global Fashion Agenda (GFA) is commemorating 15 years of Global Fashion Summit (formerly Copenhagen Fashion Summit) and the dedicated patronage from Her Royal Highness The Crown Princess, now Her Majesty Queen Mary of Denmark.
Federica Marchionni, CEO, Global Fashion Agenda remarked, “As Her Majesty Queen Mary embraces her new role, we extend our heartfelt wishes for continued success in fostering positive change and empowering communities. Since 2009, the Queen has made an indelible mark as a true visionary through her patronage of Global Fashion Agenda and unwavering dedication to a more sustainable future, when sustainability wasn’t at all in fashion. We are incredibly grateful for her patronage and inspiring leadership over the past fifteen years”.
It is also truly inspiring that HM Queen Mary’s sustainable values are conveyed through her own wardrobe. Regularly praised as a style icon, HM Queen Mary honours sustainability by re-wearing outfits and embodying a circular approach to dressing. Just one example of this is how, at the Summit in 2018, she wore a green embroidered skirt which she has since repeatedly worn and repurposed on multiple events. Most recently, she attended Queen Margrethe II’s New Year’s Gala in a timeless burgundy gown that she has worn at six other esteemed occasions. In addition, she is celebrated for her efforts to wear vintage clothing or accessories in different ways, injecting a new life into pieces rather than discarding them.
This unwavering commitment to sustainability extends beyond fashion, resonating with her work as President of WWF Denmark and her advocacy for health, gender equality, and the empowerment of women and girls. Last year, HM Queen visited both Sydney and Tamil Nadu to focus on sustainability and the transition to greener energy in the regions. During her visit to the South Pacific in 2023, HM Queen Mary shed light on the plight of Pacific Island nations grappling with the adverse effects of climate change – witnessing first-hand the aftermath of climate disasters and the challenges faced by coastal communities due to rising sea levels.
The legacy HM Queen Mary has cultivated during the 15 years of patronage emboldens GFA to strive for a fashion industry that not only thrives creatively but also champions sustainability as its guiding principle.
“In the spirit of innovation and collective action, GFA stands resolute in its commitment to shaping a future where fashion is not just an expression of style but a testament to stewardship—a harmonious blend of creativity, conscience, and compassion – values which have all been embodied by HM Queen Mary during her time as our Patron,” said Federica Marchionni.
With deadlines for the pledges made over the previous 15 years looming, the industry must now implement actions that ambitiously address societal and environmental impacts and challenge the paradigm. The industry must unlock the next level and pave the way for a fashion landscape that transcends trends and leaves a legacy of positive impact for generations to come.