Our Partners’ Responses to the Ongoing Crisis in Ukraine

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The humanitarian impact of war is devastating, and the ecological impact of war could affect people for decades to come.

Global Fashion Agenda strongly advocates peace for the protection of people and planet and stands in solidarity with those currently enduring such immeasurable hardships.

At this critical time when, according to the latest IPCC report, 40% of the world’s population is “highly vulnerable” to the impacts of climate change, war will create irreversible damage to the regional as well as the global environment. Increasing GHG emissions into the atmosphere, war puts countries at higher risk of climate-change related disasters, whilst explosions can lead to destructive forest fires, the devastation of vital wetlands and much more.

“I deeply sympathise for also those struggling in the face of the Ukrainian crisis,” said Federica Marchionni, CEO, Global Fashion Agenda. “No human being should have to endure the hardships that they are currently facing. Whether they’re protecting their families, joining the fight, providing aid and essential services, or tirelessly defending human rights, the courageous efforts in response to war is truly inspiring and demonstrates the power of human determination and resilience.”

Read below just some of the actions our Partners have taken as a response to the ongoing war.

BESTSELLER have donated 100million DKK to the crisis, and stopped all sales in Russia. They have also announced that they will offer paid leave for any employee who needs time off to support Ukrainians. Additionally, they have gathered more than 20,000 items to be donated to Ukrainian refugees in Poland and have announced that they will welcome refugees and assist with housing and jobs as needed. Read more here.

Zalando has committed 1million Euros to support humanitarian relief, including contributions to Polish Humanitarian Action and Save the Children. Further, they are inviting customers to donate to their NGO partners, with the incentive that Zalando will match the donation amount. They are also providing those in need with provisions and supporting employees who wish to volunteer as well as those directly affected. Find out more about this here.

ASOS have suspended all sales in Russia and Ukraine in light of the ongoing crisis. They have also announced that they will be making a donation to the Disasters Emergency Committee Ukraine Humanitarian Appeal, and exploring ways to donate clothing to those escaping the conflict. Additionally, they are pressing the UK Government to make it easier for Ukrainian refugees to enter the country, saying they will have open roles for those arriving. Read more about this here.

PVH have closed all stores in Russia and Belarus and suspended e-commerce in these regions. They have donated to the Red Cross, and their associates continue to donate to organisations in Europe through GlobalGiving’s Ukraine crisis relief fund, where their donations will be double matched. Read more here.

GANNI has frozen all trade with Russia, aligning with international sanctions. They have donated 100,000DKK to the Danish Refugee Council and encouraged customer donations by sharing a link to the donation page. Find out more here.

H&M Group have temporarily paused all sales in Russia and closed all stores in Ukraine. They have also made donations to Save the Children and UNHCR. Read more about this here.

Kering, along with its Houses, have pledged to donate to key organisations supporting the crisis, including UNHCR. They have also closed their stores in Russia. Find out more here.

Nike have temporarily closed all stores in Russia. The company’s foundation will also be donating $1 million to the UN Children’s Fund and the International Rescue Committee to support relief efforts. Read more here.

Ralph Lauren have paused operations in Russia. They have made a donation to CARE and will be double-matching employee donations. They have also partnered with international charities to donate essential clothing to those in need. Read more about this here.

McKinsey & Company have pledged to not undertake any new client work in Russia, as well as ceasing existing work with state-owned entities and government entities. After their remaining engagements in Russia conclude, all client services in the country will be suspended, however they will keep their Moscow office open to provide support for their colleagues there. Find out more here.

Financial Times have been extensively reporting on the crisis as it unfolds, providing insights into the situation from new perspectives. You can read more from them here.


You can support people in need of urgent humanitarian assistance by donating to the UN Refugee Agency here.

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