PUMA Joins Global Fashion Agenda’s Associate Partner Group
Earlier this year, we were pleased to welcome PUMA to Global Fashion Agenda’s Associate Partner group.
Our Associate Partners are a group of select companies who are sustainability leaders or have the aspiration to improve their sustainability performance, representing companies of varying size, segment and geographies. They provide valuable feedback and input into the content developed by Global Fashion Agenda. The company joins our existing Associate Partners: allbirds, ERDOS Group, GANNI, TAL Apparel, Vestiaire Collective and Zalando.
PUMA enters the new Associate Partnership as one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
Stefan Seidel, Senior Head of Corporate Sustainability, PUMA, joined us in June for Global Fashion Summit: Copenhagen Edition 2022. During the event, Seidel participated in the case study: ‘ESG Policy Requirements: Using data to prepare for the new era of carbon disclosure’. During this discussion, Seidel shared how the teams have created an impact-driven culture throughout PUMA towards a net-positive industry.
You can watch the full conversation in the Global Fashion Summit: Copenhagen Edition 2022 on-demand library here.
Find out more about our partners and network here.
This article is a contribution from Jaime Villaverde, Associate Professor of Policital Science at the Universidad Pontifica Comillas and Public Affairs Consultant at Kreab Spain.
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