Summary
Balena is on a mission to create a circular model for consumer goods products and solve one of the fashion industry’s biggest challenges: the products’ end of life.
Balena is looking to ensure the sustainable consumption and production of materials used in the fashion industry.
Millions of garments are being dumped into landfills or being burnt every year, polluting the earth and the oceans with dangerous microplastics that will not biodegrade for hundreds of years. With no holistic end-of-life solution in sight, leading global fashion brands are racing to find new sustainable solutions to handle their products’ end of life.
Balena’s answer to this burning topic is the BioCir™ material, the company’s first developed material. BioCir™ is a flexible and fully compostable thermoplastic material, reducing toxic, fossil fuel-based materials used in the fashion and footwear industries.