Setting a new standard in more sustainably grown cotton


Launched in 2020, the U.S. Cotton Trust Protocol is built on a foundation of robust data capture, aggregation and reporting that drives continuous improvement across six key sustainability metrics – water use, energy efficiency, greenhouse gas emissions, soil conservation, soil carbon and land use – and is the world’s first sustainable cotton fiber program to offer article-level supply chain transparency.

The program has welcomed more than 1,200 members and 40 global brands and retailers, including J.Crew, Gap Inc., Next, and Ralph Lauren. Plus, with 1.1 million acres of cotton enrolled during the 2021/22 crop year, the program is continuing to grow.

Thanks to its proprietary Protocol Consumption Management Solution (PCMS), brands and retailers can track U.S. Cotton from gin to garment, ensuring transparency and accountability at every stage. In fact, Next PLC became the world’s first retailer to fully track U.S. Cotton into finished products in August of 2022.


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