Yellow Octopus Group is a leading European provider of commercial sustainability solutions for the fashion industry


Yellow Octopus Group is a leading European provider of commercial sustainability solutions for the fashion industry.

Yellow Octopus Group companies comprise an ecosystem of sustainability services for the fashion industry that accelerate brand’s transition from linear to circular business model. Ranging from re-commerce and upcycling to digital wardrobe tools for sustainable post-purchase afterlife, we are building scalable circular models in fashion to benefit all and make an impact.


Reflaunt defines the future of circular fashion by allowing brands, department stores and other fashion retailers to participate into the second hand trade. Through white labelled resale solutions, Reflaunt unlocks loyalty, growth and insight for retailers. Read more about Reflaunt here.


Upcycle Labs turns fashion biggest problem – waste – into additional revenue for brands and retailers.

Upcycle Labs innovative technology turns fashion waste into products and produces quality contemporary décor, shop fittings and interior related products made of brand’s fashion inventory for worlds most respected luxury brands. Read more about Upcycle Labs here.

LOOP Digital Wardrobe

Fashion Super App. One App. All things fashion.

Loop is the single platform where everyone meets, and everybody benefits. Fashion Customers, Influencers, Retailers, Charities, Resell marketplaces are all interconnected and profiting from being part of one LOOP ecosystem.

Loop has made it significantly easier to interact with one another in the fashion ecosystem by automatically digitalising and connecting wardrobes of fashionistas and their friends. Automatic Integration with Instagram allows users to import photos to LOOP with one click, while being connected to retailers’ checkouts ensures ultimate convenience.

Within LOOP sustainability is not an ask but a simple outcome as all secondary life options for fashion products are only one click away to make circular fashion not a distance dream but a new reality. Read more about LOOP Digital Wardrobe here.


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